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IDH – the sustainable trade initiative Bridging the gap between branding, sustainability and consumer demands : marketing sustainability Voeg aan bewaarset toe
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Auteur(s) S. Horlings
Jaar 2009
Uitgever IDH
Plaats Utrecht
Pagina's 31
Titel serie Best Practices Series
Organisatie IDH – the sustainable trade initiative
Onderwerp Economic Development and Trade
Trefwoord markets, sustainable development
Gebied Global
Samenvatting To mark its first year anniversary, IDH is publishing a series of six booklets on current practices in sustainability in mainstream business. This booklet is about sustainable marketing: The positioning of sustainable products in mainstream markets, with cases of Lipton (tea), FSC (timber) and Nespresso (coffee).
Taal English
Categorie Practice
Type document Book
Rechten © 2009 IDH
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