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IDH – the sustainable trade initiative [Unilever sustainable tea : part I : leapfrogging to mainstream] Add to my selection
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Author(s) T. Braga, A. Ionescu-Somers
Year 2010
Publisher IDH
Place [Utrecht]
Pages 30
Organization IDH – the sustainable trade initiative
Subject Agriculture and Rural Development
Keyword agriculture, enterprises, markets, sustainable development
Abstract This IDH’s Market Transformation case on Tea (part 1) documents a groundbreaking initiative by Unilever to make its own tea value chain sustainable. This initiative started with the popular Lipton and PG Tips brands in specific countries and is gradually rolling out in other regions of the world.
Language English
Category Practice
Document type Report
Rights © 2010 IDH
Note Pages 1-2 are missing in the PDF
Link to this page http://www.search4dev.nl/record/431978