460193 in identifier [X]
Results:  1 item
Sort by:  

Filter options

Document type

Book (1)


IDH – the sustainable trade initiative Bridging the gap between branding, sustainability and consumer demands : marketing sustainability Add to my selection
Download file(s)

460193.pdf (1.3 MB)

Author(s) S. Horlings
Year 2009
Publisher IDH
Place Utrecht
Pages 31
Series title Best Practices Series
Organization IDH – the sustainable trade initiative
Subject Economic Development and Trade
Keyword markets, sustainable development
Region Global
Abstract To mark its first year anniversary, IDH is publishing a series of six booklets on current practices in sustainability in mainstream business. This booklet is about sustainable marketing: The positioning of sustainable products in mainstream markets, with cases of Lipton (tea), FSC (timber) and Nespresso (coffee).
Language English
Category Practice
Document type Book
Rights © 2009 IDH
Link to this page http://www.search4dev.nl/record/431913