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IDH – the sustainable trade initiative Bridging the gap between branding, sustainability and consumer demands : marketing sustainability Add to my selection
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Author(s) S. Horlings
Year 2009
Publisher IDH
Place Utrecht
Pages 31
Series title Best Practices Series
Organization IDH – the sustainable trade initiative
Subject Economic Development and Trade
Keyword markets, sustainable development
Region Global
Abstract To mark its first year anniversary, IDH is publishing a series of six booklets on current practices in sustainability in mainstream business. This booklet is about sustainable marketing: The positioning of sustainable products in mainstream markets, with cases of Lipton (tea), FSC (timber) and Nespresso (coffee).
Language English
Category Practice
Document type Book
Rights © 2009 IDH
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