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| Title | Bridging the gap between branding, sustainability and consumer demands : marketing sustainability | | Author | S. Horlings | | Year | 2009 |
| Publisher | IDH |
| Place | Utrecht |
| Pages | 31 |
| Series title | Best Practices Series |
| Organisation | IDH – the sustainable trade initiative |
| Subject | Economic Development and Trade |
| Keywords | markets, sustainable development |
| Region | Global |
| Abstract | To mark its first year anniversary, IDH is publishing a series of six booklets on current practices in sustainability in mainstream business. This booklet is about sustainable marketing: The positioning
of sustainable products in mainstream markets, with cases of Lipton (tea), FSC (timber) and Nespresso (coffee). |
| Language | English |
| Category | Practice |
| Document type | Book |
| Rights | © 2009 IDH |
| Download paper | |
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