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TitelBridging the gap between branding, sustainability and consumer demands : marketing sustainability  
AuteurS. Horlings
Jaar2009
UitgeverIDH
PlaatsUtrecht
Pagina's31
SerietitelBest Practices Series
OrganisatieIDH – the sustainable trade initiative
OnderwerpEconomic Development and Trade
Trefwoordenmarkets, sustainable development
RegioGlobal
SamenvattingTo mark its first year anniversary, IDH is publishing a series of six booklets on current practices in sustainability in mainstream business. This booklet is about sustainable marketing: The positioning
of sustainable products in mainstream markets, with cases of Lipton (tea), FSC (timber) and Nespresso (coffee).
TaalEngels
CategoriePractice
Soort documentBoek
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