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Title	[Unilever sustainable tea : part I : leapfrogging to mainstream]
Authors	T. Braga, A. Ionescu-Somers
Year	2010
Publisher	IDH
Place	[Utrecht]
Pages	30
Organisation	IDH – the sustainable trade initiative
Subject	Agriculture and Rural Development
Keywords	agriculture, enterprises, markets, sustainable development
Abstract	This IDH’s Market Transformation case on Tea (part 1) documents a groundbreaking initiative by Unilever to make its own tea value chain sustainable. This initiative started with the popular Lipton and PG Tips brands in specific countries and is gradually rolling out in other regions of the world.
Language	English
Category	Practice
Document type	Report
Note	Pages 1-2 are missing in the PDF
Rights	© 2010 IDH
Download paper	document/460354 (479 KB)