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Zoekopdracht: organizations: "Oxfam Novib", year: 2008 - 2008

TitelThe base of the pyramid as a development strategy  
AuteurK. Bais
Jaar2008
UitgeverOxfam Novib [etc.]
PlaatsThe Hague [etc.]
Pagina's18
SerietitelOxfam Novib Paper
Serienummer3
OrganisatiesICCO - Interchurch Organization for Development Cooperation, Oxfam Novib
OnderwerpEconomic Development and Trade
Trefwoordenpoverty, economic development, private sector
SamenvattingFour billion people in the world make up the Base of the Pyramid (BoP). They earn two dollar a day, or less. They are poor. And yet, they are considered to be a potentially profitable market. This paper explores the possibility of aligning the goals of poverty reduction and economic profit through the market-based approach of the BoP. In other words, can this approach be as much a development strategy as a business strategy? Can the productive capacity of the poor be leveraged in creating products and services that ultimately raise their own incomes and not only those of the companies involved? What does it take to work in BoP markets, combining profit with cultural appropriateness and environmental sustainability?  
TaalEngels
CategoriePolicy
Soort documentRapport
Rechten© 2008 Oxfam Novib and ICCO
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