Zoekopdracht: subjects: "Information, Knowledge and Communication"
|Titel||E-business for NGOs|
|Serietitel||IICD Research Brief|
|Organisatie||IICD - International Institute for Communication and Development|
|Onderwerp||Information, Knowledge and Communication|
|Trefwoorden||information and communication technologies, non-governmental organizations|
|Samenvatting||A new challenge for NGOs is to learn and apply e-business principles and paradigms in ways that enable NGOs to become more efficient, effective, and integrated. Written for development NGOs, this brief introduces e-business notions from the private sector. It examines their relevance for NGOs, and outlines the first steps an NGO could take when adopting an e-business approach. Some of the possible pros of e-business in terms of image, efficiency, effectiveness, innovation and creation are indicated: e-commerce helps with marketing, communication, and branding strategies; clients can look for and purchase information, products and services without physical contact; ICTs and the Internet enable a more proactive approach; and NGOs can engage in ‘personal’, one-to-one relationships with their clients, resulting in a detailed client profile.|
|Rechten||© 2002 IICD|