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Zoekopdracht: subjects: "Information, Knowledge and Communication"

TitelE-business for NGOs  
AuteurA. Sleurink
Jaar2002
UitgeverIICD
PlaatsThe Hague
Pagina's4
SerietitelIICD Research Brief
Serienummer2
OrganisatieIICD - International Institute for Communication and Development
OnderwerpInformation, Knowledge and Communication
Trefwoordeninformation and communication technologies, non-governmental organizations
SamenvattingA new challenge for NGOs is to learn and apply e-business principles and paradigms in ways that enable NGOs to become more efficient, effective, and integrated. Written for development NGOs, this brief introduces e-business notions from the private sector. It examines their relevance for NGOs, and outlines the first steps an NGO could take when adopting an e-business approach. Some of the possible pros of e-business in terms of image, efficiency, effectiveness, innovation and creation are indicated: e-commerce helps with marketing, communication, and branding strategies; clients can look for and purchase information, products and services without physical contact; ICTs and the Internet enable a more proactive approach; and NGOs can engage in ‘personal’, one-to-one relationships with their clients, resulting in a detailed client profile.  
TaalEngels
CategorieGeneral
Soort documentRapport
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