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Zoekresultaten

Zoekopdracht: subjects: "Economic Development and Trade"

TitelUn enfoque empresarial sobre negocios con el mercado de la mayoría : proyecto mapeo del sector privado : reporte final  
Corp. auteurSNV América Latina [etc.]
Jaar2008
UitgeverSNV América Latina [etc.]
PlaatsQuito [etc.]
Pagina's27
OrganisatieSNV - Netherlands Development Organisation
OnderwerpEconomic Development and Trade
Trefwoordenprivate sector, enterprises
RegioLatin America
LandenArgentina, Bolivia, Brazil, Chile, Colombia, Ecuador, El Salvador, Honduras, Jamaica, Mexico, Nicaragua, Peru, Trinidad and Tobago
TaalSpaans
CategorieGeneral
Soort documentRapport
OpmerkingenThe Private Sector Mapping (PSM) Project constitutes an effort to gather first-hand information from private sector decision-makers to further understand current motives, strategies, incentives, obstacles, and benefits as perceived by firms that work with majority markets (MM). The PSM Project interviewed 521 top management executives from large and medium-sized firms that currently work or are interested in working with MM in thirteen countries in Latin America and the Caribbean (LAC). Two of the main findings are: (1) economic incentives appear to be the main driver when firms include MM in their business models; (2) when including MM as part of their production process, firms frequently concentrate on developing the capabilities of the agents involved. However, when working with MM as final consumers, the most popular strategies are the design of specific products and services, the development of appropriate distribution channels, pricing, and market analysis.
Rechten© 2008 SNV y IADB
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